“When you’re a two-time loser and you did worse the second time around, that’s a clue that maybe the voters don’t want you,” said Barrett Marson, a GOP strategist in Arizona. “I think it clears space for the conservative but normal wing of the Republican Party in Arizona.”

Robson has been floated as a likely Republican candidate for governor, and there was some uncertainty over whether Lake would be interested in a rematch.

“As the 2026 governor’s field on the Republican side comes into focus, the big question mark was, what’s Kari Lake going to do? … This at least partially answers that question and takes a pretty big potential name off the chessboard, at least for now,” a Republican strategist in Arizona, granted anonymity to speak candidly about the dynamics, said. “She’s certainly a name. She’s been the Republican nominee twice. It’s safe to say she would’ve been formidable. It’s a fairly big deal, I think, in terms of how that race is going to play out.”

Still, Lake, who maintains a robust social media presence and following among the MAGA crowd, is expected to remain an important presence in Arizona GOP politics. Multiple Republican political operatives in the state said had Lake run for Arizona Republican Party chair, she likely would have won.

Lake’s name had also been floated for U.S. ambassador to Mexico, a post that ultimately went to former U.S. Ambassador to El Salvador Ronald Johnson. Johnson is a Green Beret who spent more than 20 years at the CIA and brings significant foreign policy experience to the job.

At the federally funded broadcaster Voice of America, Lake will lead a $267 million agency that broadcasts in more than 40 languages to a global audience of more than 354 million people. Lake has more than three decades of experience in broadcast news, including 22 years working at the Fox affiliate in Phoenix.

The Voice of America director is officially appointed by the head of the U.S. Agency for Global Media, a Senate-confirmed position Trump has yet to name. The VOA director needs a majority support from a seven-member advisory board of presidential appointees, who require Senate confirmation.

Trump’s previous pick to lead the Agency for Global Media, Michael Pack, was accused of using his position to amplify the Trump administration’s message. The findings of a federal investigation released last year found Pack abused his power to sideline executives he believed were insufficiently supportive of Trump, engaging in gross mismanagement and breaking laws and regulations in doing so.

In a post on Truth Social, Lake said she was “honored” Trump had asked her to lead Voice of America, which she called “a vital international media outlet dedicated to advancing the interests of the United States by engaging directly with people across the globe and promoting democracy and truth.”

“Under my leadership, the VOA will excel in its mission: chronicling America’s achievements worldwide,” Lake said.

A person close to Lake, granted anonymity because they weren’t authorized to speak publicly about the appointment, said that the position will provide Lake “the perfect platform to share America’s story and keep delivering the truth to people across the world.”

“After a three-decades long career as a trusted journalist and news anchor, she courageously walked away from the mainstream media,” the person said. “Refusing to compromise her principles or push Fake News, Kari’s decision inspired countless Americans to seek the truth in a world of increasing disinformation.”

Trump, in a post on Truth Social, said Lake would work “to ensure that the American values of Freedom and Liberty are broadcast around the World FAIRLY and ACCURATELY, unlike the lies spread by the Fake News Media,” calling her a “beloved News Anchor in Arizona.”

Lake is one of several candidates who have demonstrated the challenges of running on a “Make America Great Again” platform without Trump’s name. In addition to Lake, MAGA-aligned gubernatorial candidates Doug Mastriano and Tudor Dixon lost their respective gubernatorial bids in Pennsylvania and Michigan in 2022.

Lake repeatedly claimed falsely that Trump won the 2020 election, and contested the results of her own loss in 2022. She did not, however, contest the results of her 2024 loss, with Trump winning in the state even as Democrat Ruben Gallego bested her in the Senate contest.

“She’s no longer Arizona’s problem. Now, she’s the world’s problem,” Marson said.