Future Forward, the main super PAC backing Kamala Harris’s presidential campaign, is running this 30-second ad on television in states including Pennsylvania, Michigan and Georgia. The ad began airing Monday night at a cost of $1.8 million as of Wednesday morning, according to AdImpact.
Here’s a look at the ad, its accuracy and its major takeaway.
On the Screen
The ad begins with a white man, Steven, introducing himself as a steelworker in a distinctive Western Pennsylvania accent. In the opening shots, he is wearing work clothes and then a hat from the brand Carhartt, known for its workwear and outdoor clothing — apparel that signals his blue-collar roots. The spot includes a scene of him walking across a farm, where he says he grew up, and a shot of him speaking in front of a wall chockablock with tools, cues that he speaks with authority from rural America.
The ad then cuts to a clip of former President Donald J. Trump speaking at a campaign rally in Pennsylvania and shaking hands with Elon Musk, the richest man in the world. Next up are images of Mr. Musk in white tie and Mr. Trump in black tie at fancy events, as “Donald Trump for billionaires” flashes across the screen.
Another image shows Mr. Trump pumping his fists in the air as he stands atop a stairway outside his plane, before the ad shifts to discussing Ms. Harris.